Faster landing pages typically lead to more conversions, and AMP allows you to create pages that load quickly without compromising creativity and brand expression. Combining speed and smoother loading, landing page experience is an important factor for your Quality Score and Ad Rank.
Google has announce something new about rank rule for AMP/non-AMP, Web Core Vitals, page experience on 10 Nov. And, planning page experience signals in ranking will roll out in May 2021.
Let’s see what are them. Whether should you care or not. Make your website get SEO ready before May 2021.