{"id":26606,"date":"2020-11-11T02:59:13","date_gmt":"2020-11-10T18:59:13","guid":{"rendered":"https:\/\/facekungfu.com\/?p=26606"},"modified":"2021-03-03T14:45:30","modified_gmt":"2021-03-03T06:45:30","slug":"to-know-amp-web-core-vitals-seo-through-a-new-page-experience-policy-by-google","status":"publish","type":"post","link":"https:\/\/facekungfu.com\/en\/to-know-amp-web-core-vitals-seo-through-a-new-page-experience-policy-by-google\/","title":{"rendered":"Google&#8217;s new policy: Page Experience, AMP \/ non-AMP, SEO"},"content":{"rendered":"<h2 class=\"simpletoc-title\">Table of Contents<\/h2>\n<ul class=\"simpletoc-list\">\n<li><a href=\"#first-of-all\">First of all<\/a>\n\n<\/li>\n<li><a href=\"#openning\">Openning<\/a>\n\n<\/li>\n<li><a href=\"#original-article\">Original article<\/a>\n\n<\/li>\n<li><a href=\"#web-core-vitals\">Web Core Vitals<\/a>\n\n<\/li>\n<li><a href=\"#about-google-amp\">About Google AMP<\/a>\n\n\n<ul><li>\n<a href=\"#amp-vs-non-amp-landing-page\">AMP vs non AMP &#8211; Landing Page<\/a>\n\n<\/li>\n<li><a href=\"#coincident\">Coincident<\/a>\n\n<\/li>\n<li><a href=\"#what-about-the-moves-of-amp-and-the-statics-compared-to-nonamp\">What about the moves of AMP and the statics compared to non-AMP<\/a>\n\n<\/li>\n<li><a href=\"#amp-page-experience-guide\">AMP Page Experience Guide<\/a>\n\n<\/li>\n<\/ul>\n<li><a href=\"#some-suggestions-you-should-know-about-amp\">Some suggestions you should know about AMP<\/a>\n\n<\/li>\n<li><a href=\"#about-google-news\">About Google News<\/a>\n\n<\/li>\n<li><a href=\"#a-promise-for-nonamp-content-appears-on-google-news\">A promise for non-AMP content appears on Google News<\/a>\n\n\n<ul><li>\n<a href=\"#related-article-anititrust-news-sites-future-of-amp\">Related article: Anititrust, news sites, future of AMP.<\/a>\n\n<\/li>\n<\/ul>\n<li><a href=\"#a-new-way-of-highlighting-great-experiences-in-google-search\">A New Way of Highlighting Great Experiences in Google Search<\/a>\n\n<\/li>\n<li><a href=\"#the-tools-publishers-need-for-improving-page-experience\">The Tools Publishers Need for Improving Page Experience<\/a>\n\n\n<ul><li>\n<a href=\"#tools-to-measure-core-web-vitals-powered-by-google\">Tools to measure Core Web Vitals powered by Google<\/a>\n\n<\/li>\n<\/ul>\n<li><a href=\"#conclusion\">Conclusion<\/a>\n\n<\/li>\n<li><a href=\"#q-amp-a\">Q &amp; A<\/a>\n\n<\/li>\n<li><a href=\"#are-you-well-preparedhere-are-our-solutions-for-you-to-win-first\">Are you well prepared?Here are our solutions for you to win first!<\/a>\n<\/li><\/ul>\n\n<h2 class=\"wp-block-heading\" id=\"first-of-all\">First of all<\/h2>\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>Mobile-friendly and page\/user experience should be the points intead of &#8220;Content is king&#8221;, &#8220;Good speed, good SEO&#8221; or &#8220;AMP could take advantage or not&#8221;.<\/p><cite>Author&#8217;s conclusion for you first.<\/cite><\/blockquote><\/figure>\n\n\n<h2 class=\"wp-block-heading\" id=\"openning\">Openning <\/h2>\n\n\n<p>Google has announce something new about rank rule for AMP\/non-AMP, Web Core Vitals, page experience on November 10, 2020.  And, planning page experience signals in ranking will roll out in May 2021.<\/p>\n\n\n\n<p>Let&#8217;s see what are them.  Whether should you care or not.  Make your website get ready for user experience and mobile friendly ( or, SEO ) before May 2021.<\/p>\n\n\n\n<p>Maybe you&#8217;ve read related articles including various ones for SEO marketing purpose, or don&#8217;t know\/mind about it.  I&#8217;ll give you my comments as objective as possible, based on my view of WordPress, AMP, optimization and business running practices.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"original-article\">Original article<\/h2>\n\n\n<p>Source: Google Webmaster Central Blog, <mark class=\"kt-highlight\">November 10, 2020<\/mark> ( you&#8217;ll see another related hight-lightened date later )<br><a rel=\"noreferrer noopener\" href=\"https:\/\/webmasters.googleblog.com\/2020\/11\/timing-for-page-experience.html\" target=\"_blank\">https:\/\/webmasters.googleblog.com\/2020\/11\/timing-for-page-experience.html<\/a><\/p>\n\n\n\n<p>The article was pulished by Google with some key points announced:<\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n<h2 class=\"wp-block-heading\" id=\"web-core-vitals\">Web Core Vitals<\/h2>\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><a href=\"https:\/\/webmasters.googleblog.com\/2020\/05\/evaluating-page-experience.html\">This past May<\/a>, we announced that&nbsp;<a href=\"https:\/\/developers.google.com\/search\/docs\/guides\/page-experience\">page experience<\/a>&nbsp;signals would be included in Google Search ranking.<\/p><\/blockquote>\n\n\n\n<p>Yes, as you can see Google has really executed that by checking Search Console this year just like the announcement said.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>In the past several months, we\u2019ve seen a median 70% increase in the number of users engaging with Lighthouse and Page Speed Insights, and many site owners using Search Console\u2019s Core Web Vitals report to identify opportunities for improvement.<\/p><\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1000\" data-attachment-id=\"26707\" data-permalink=\"https:\/\/facekungfu.com\/en\/to-know-amp-web-core-vitals-seo-through-a-new-page-experience-policy-by-google\/image-1\/\" data-orig-file=\"https:\/\/facekungfu.com\/wp-content\/uploads\/2020\/11\/image-1.png\" data-orig-size=\"800,1000\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"The new Core Web Vitals report in Search Console via Google\" data-image-description=\"&lt;p&gt;The new Core Web Vitals report in Search Console via Google&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;The new Core Web Vitals report in Search Console via Google&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/facekungfu.com\/wp-content\/uploads\/2020\/11\/image-1.png\" data-large-file=\"https:\/\/facekungfu.com\/wp-content\/uploads\/2020\/11\/image-1.png\" src=\"https:\/\/facekungfu.com\/wp-content\/uploads\/2020\/11\/image-1.png\" alt=\"The new Core Web Vitals report in Search Console via Google\" class=\"wp-image-26707\" srcset=\"https:\/\/facekungfu.com\/wp-content\/uploads\/2020\/11\/image-1.png 800w, https:\/\/facekungfu.com\/wp-content\/uploads\/2020\/11\/image-1-150x188.png 150w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption>The new&nbsp;<a href=\"https:\/\/support.google.com\/webmasters\/answer\/9205520\">Core Web Vitals report<\/a>&nbsp;in Search Console via Google<\/figcaption><\/figure>\n\n\n\n<p>I believe you have ever seen those Core Web Vitals report in Search Console.  Someones felt helpful and got pushed to engage their website optimization, and someones got worried even troubles more than that maybe.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Today we\u2019re announcing that the page experience signals in ranking will roll out in May 2021. The new page experience signals combine Core Web Vitals with our existing search signals including&nbsp;<a href=\"https:\/\/webmasters.googleblog.com\/2015\/02\/finding-more-mobile-friendly-search.html\">mobile-friendliness<\/a>,&nbsp;<a href=\"https:\/\/webmasters.googleblog.com\/2016\/09\/more-safe-browsing-help-for-webmasters.html\">safe-browsing<\/a>,&nbsp;<a href=\"https:\/\/webmasters.googleblog.com\/2016\/11\/heres-to-more-https-on-web.html\">HTTPS-security<\/a>, and&nbsp;<a href=\"https:\/\/webmasters.googleblog.com\/2016\/08\/helping-users-easily-access-content-on.html\">intrusive interstitial guidelines<\/a>.<\/p><\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" data-attachment-id=\"26702\" data-permalink=\"https:\/\/facekungfu.com\/en\/to-know-amp-web-core-vitals-seo-through-a-new-page-experience-policy-by-google\/image-2\/\" data-orig-file=\"https:\/\/facekungfu.com\/wp-content\/uploads\/2020\/11\/image.jpeg\" data-orig-size=\"960,540\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"The new page experience signals combine Core Web Vitals with existing search signals powered by Google\" data-image-description=\"&lt;p&gt;The new page experience signals combine Core Web Vitals with existing search signals powered by Google&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;The new page experience signals combine Core Web Vitals with existing search signals powered by Google&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/facekungfu.com\/wp-content\/uploads\/2020\/11\/image.jpeg\" data-large-file=\"https:\/\/facekungfu.com\/wp-content\/uploads\/2020\/11\/image.jpeg\" src=\"https:\/\/facekungfu.com\/wp-content\/uploads\/2020\/11\/image.jpeg\" alt=\"The new page experience signals combine Core Web Vitals with existing search signals powered by Google\" class=\"wp-image-26702\" title=\"\" srcset=\"https:\/\/facekungfu.com\/wp-content\/uploads\/2020\/11\/image.jpeg 960w, https:\/\/facekungfu.com\/wp-content\/uploads\/2020\/11\/image-150x84.jpeg 150w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><figcaption>The new page experience signals combine Core Web Vitals with existing search signals powered by Google<\/figcaption><\/figure>\n\n\n\n<p>As above image you can see, Core Web Vitals including LCP, FID and CLS will be more serious parts for Google Search.  Which means you&#8217;d better not to ignore the performance, optimization, user experiences of websites anymore.<\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n<h2 class=\"wp-block-heading\" id=\"about-google-amp\">About Google AMP<\/h2>\n\n\n<p>AMP(Accelerated Mobile Pages) is a simple and robust format to ensure your website is fast, user-first, and makes money.<\/p>\n\n\n\n<p>AMP enables the creation of websites and ads that are consistently fast, beautiful and high-performing across devices and distribution platforms. Publishers and advertisers can decide how to present their content that emphasizes a user-first experience.<\/p>\n\n\n\n<p>You can read<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/facekungfu.com\/en\/about-google-amp-accelerated-mobile-pages\/\" data-type=\"post\" data-id=\"26973\">About Google AMP ( Accelerated Mobile Pages )<\/a> on our blog.<\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/developers.google.com\/search\/docs\/guides\/about-amp\" target=\"_blank\">\u201cUnderstand how AMP looks in search results\u201d<\/a>&nbsp;guided by Google.<\/li><\/ul>\n\n\n<h3 class=\"wp-block-heading\" id=\"amp-vs-non-amp-landing-page\">AMP vs non AMP &#8211; Landing Page<\/h3>\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"720\" data-attachment-id=\"27159\" data-permalink=\"https:\/\/facekungfu.com\/en\/to-know-amp-web-core-vitals-seo-through-a-new-page-experience-policy-by-google\/amp-vs-non-amp-landing-page\/\" data-orig-file=\"https:\/\/facekungfu.com\/wp-content\/uploads\/2020\/12\/AMP-vs-non-AMP-Landing-Page.gif\" data-orig-size=\"668,720\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"AMP vs non AMP Landing Page\" data-image-description=\"&lt;p&gt;AMP vs non AMP Landing Page.  After clicked on Google Search Results with mobile.&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;AMP vs non AMP Landing Page.  After clicked on Google Search Results with mobile.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/facekungfu.com\/wp-content\/uploads\/2020\/12\/AMP-vs-non-AMP-Landing-Page.gif\" data-large-file=\"https:\/\/facekungfu.com\/wp-content\/uploads\/2020\/12\/AMP-vs-non-AMP-Landing-Page.gif\" src=\"https:\/\/facekungfu.com\/wp-content\/uploads\/2020\/12\/AMP-vs-non-AMP-Landing-Page.gif\" alt=\"AMP vs non AMP Landing Page\" class=\"wp-image-27159\" srcset=\"https:\/\/facekungfu.com\/wp-content\/uploads\/2020\/12\/AMP-vs-non-AMP-Landing-Page.gif 668w, https:\/\/facekungfu.com\/wp-content\/uploads\/2020\/12\/AMP-vs-non-AMP-Landing-Page-150x162.gif 150w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><figcaption>AMP vs non AMP Landing Page.  After clicked on Google Search Results with mobile.<\/figcaption><\/figure>\n\n\n<h3 class=\"wp-block-heading\" id=\"coincident\">Coincident<\/h3>\n\n\n<p>In the meantime, Jetpack wrote an article on AMP official blog on <mark class=\"kt-highlight\">11 November 2020<\/mark> ( the next day to the article we are talking about above ) .<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-the-amp-blog wp-block-embed-the-amp-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"7RKTUPP4R3\"><a href=\"https:\/\/blog.amp.dev\/2020\/11\/11\/no-code-required-build-a-fast-world-class-wordpress-site\/\">No code required: Build a fast, world-class WordPress site<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;No code required: Build a fast, world-class WordPress site&#8221; &#8212; The AMP Blog\" src=\"https:\/\/blog.amp.dev\/2020\/11\/11\/no-code-required-build-a-fast-world-class-wordpress-site\/embed\/#?secret=ngThrIrmZP#?secret=7RKTUPP4R3\" data-secret=\"7RKTUPP4R3\" width=\"580\" height=\"327\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><figcaption><em>written by Dan Walmsley, Lead Architect for Jetpack, and originally appeared on the&nbsp;<\/em><a href=\"https:\/\/jetpack.com\/2020\/11\/11\/no-coding-required-amp-jetpack\/\"><em>Jetpack blog<\/em><\/a><em>.<\/em><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1165\" height=\"943\" data-attachment-id=\"26714\" data-permalink=\"https:\/\/facekungfu.com\/en\/to-know-amp-web-core-vitals-seo-through-a-new-page-experience-policy-by-google\/no-code-required-build-a-fast-world-class-wordpress-site-via-blog-amp_-dev-20201111\/\" data-orig-file=\"https:\/\/facekungfu.com\/wp-content\/uploads\/2020\/11\/No-code-required-Build-a-fast-world-class-WordPress-site-via-blog.amp_.dev-20201111.png\" data-orig-size=\"1165,943\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"No code required Build a fast, world-class WordPress site  via blog.amp.dev 20201111\" data-image-description=\"&lt;p&gt;No code required Build a fast, world-class WordPress site  via blog.amp.dev 20201111&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;No code required Build a fast, world-class WordPress site  via blog.amp.dev 20201111&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/facekungfu.com\/wp-content\/uploads\/2020\/11\/No-code-required-Build-a-fast-world-class-WordPress-site-via-blog.amp_.dev-20201111.png\" data-large-file=\"https:\/\/facekungfu.com\/wp-content\/uploads\/2020\/11\/No-code-required-Build-a-fast-world-class-WordPress-site-via-blog.amp_.dev-20201111.png\" src=\"https:\/\/facekungfu.com\/wp-content\/uploads\/2020\/11\/No-code-required-Build-a-fast-world-class-WordPress-site-via-blog.amp_.dev-20201111.png\" alt=\"No code required Build a fast, world-class WordPress site  via blog.amp.dev 20201111\" class=\"wp-image-26714\" srcset=\"https:\/\/facekungfu.com\/wp-content\/uploads\/2020\/11\/No-code-required-Build-a-fast-world-class-WordPress-site-via-blog.amp_.dev-20201111.png 1165w, https:\/\/facekungfu.com\/wp-content\/uploads\/2020\/11\/No-code-required-Build-a-fast-world-class-WordPress-site-via-blog.amp_.dev-20201111-150x121.png 150w\" sizes=\"auto, (max-width: 1165px) 100vw, 1165px\" \/><figcaption>No code required Build a fast, world-class WordPress site  via blog.amp.dev 20201111<\/figcaption><\/figure>\n\n\n<h3 class=\"wp-block-heading\" id=\"what-about-the-moves-of-amp-and-the-statics-compared-to-nonamp\">What about the moves of AMP and the statics compared to non-AMP<\/h3>\n\n\n<p>A recent analysis shows that 60% of AMP domains pass the&nbsp;<a href=\"http:\/\/web.dev\/vitals\">Core Web Vitals<\/a>&nbsp;metrics, compared to 12% of non-AMP domains passing the same criteria (\u201cpassing\u201d means 75% of pages on the domain passed)<\/p>\n\n\n\n<p>We continue to support AMP content in Google Search. If you publish an AMP version of your content, Google Search will link to that cache-optimized AMP version to help optimize delivery to users, just as is the case today.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"amp-page-experience-guide\">AMP Page Experience Guide<\/h3>\n\n\n<p><a href=\"http:\/\/amp.dev\/page-experience\">AMP Page Experience Guide<\/a> is a new diagnostic tool for AMP website.<\/p>\n\n\n\n<p>I&#8217;ve tried <a rel=\"noreferrer noopener\" href=\"https:\/\/facekungfu.com\/\" target=\"_blank\">facekungfu.com<\/a> ( mind, here you are \ud83d\ude42 and <a rel=\"noreferrer noopener\" href=\"https:\/\/xwp.co\/\" target=\"_blank\">xwp.co<\/a> ( one of the top website dev team, including Google AMP project ) on it to check the test results.  Guess what? <a rel=\"noreferrer noopener\" href=\"https:\/\/facekungfu.com\/\" target=\"_blank\">facekungfu.com<\/a> has better result than <a rel=\"noreferrer noopener\" href=\"https:\/\/xwp.co\/\" target=\"_blank\">xwp.co<\/a> especially on &#8220;Response Time&#8221; measure.  I think <a href=\"http:\/\/amp.dev\/page-experience\">AMP Page Experience Guide<\/a> is really at Beta stage for now.  It seems no AMP website will get a reasonable result and won&#8217;t got improving suggestion.<\/p>\n\n\n\n<p>Maybe a premium CDN service matters?  I don&#8217;t think so.  Just wait and see, no matter it will be something important measure in the future or not.<\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n<h2 class=\"wp-block-heading\" id=\"some-suggestions-you-should-know-about-amp\">Some suggestions you should know about AMP<\/h2>\n\n\n<p>Always take things serious according to official announcement\/docs as possible as I can.  Here are what I always says to clients and friends in WordPress meetups\/groups:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>User experience is the most important factor to search results especially on mobile.<\/li><li>Content and speed both are the main factors to user experience and search results.<\/li><li>AMP is one of the ways to provide user a fast, good browser experience.  An safe, simplified and efficient way compared to various optimization way and hosting methods.<\/li><li>Google CDN is an obvious advantage when user click search results on mobile.  Not really for winning non-AMP site on SEO at all<\/li><li>Yes, content is king for sure, but there&#8217;s a simple logic: You always can and you should pursue SPEED &amp; CONTENT as good as possible at the same time no matter with AMP or not, don&#8217;t you?<\/li><li>AMP could be helpful on speed and user experience and then maybe improve SEO, but there&#8217;s not a &#8220;AMP = Winning SEO &#8221; quation.  There has always been, and it should be.<\/li><li>Making AMP as a rank base is totally different from making HTTPS.  It might become an Antitrust event.<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n<h2 class=\"wp-block-heading\" id=\"about-google-news\">About Google News<\/h2>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Introducing the new Google News\" width=\"580\" height=\"326\" src=\"https:\/\/www.youtube.com\/embed\/wArETCVkS4g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption>The new Google News: AI meets human intelligence<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"a-promise-for-nonamp-content-appears-on-google-news\">A promise for non-AMP content appears on Google News<\/h2>\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>The change for non-AMP content to become eligible to appear in the mobile Top Stories feature in Search will also roll out in May 2021. Any page that meets the&nbsp;<a href=\"https:\/\/support.google.com\/news\/publisher-center\/answer\/6204050\">Google News content policies<\/a>&nbsp;will be eligible and we will prioritize pages with great page experience, whether implemented using AMP or any other web technology, as we rank the results.<\/p><\/blockquote>\n\n\n\n<p>You can take that a promise for non-AMP content to <a rel=\"noreferrer noopener\" href=\"https:\/\/support.google.com\/news\/publisher-center\/answer\/9607026?hl=en\" target=\"_blank\">Appear on other News surfaces<\/a>.  As my observation, it has been reasonable since Google annouced and popularize AMP.  you can also understand how AMP looks in search results through our <a href=\"https:\/\/facekungfu.com\/en\/website-plans\/#Google-AMP\">Google AMP x News\/Press\/Blog<\/a> service page.<\/p>\n\n\n\n<figure class=\"wp-block-gallery aligncenter columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"607\" height=\"1080\" data-attachment-id=\"27152\" data-permalink=\"https:\/\/facekungfu.com\/en\/web-stories\/google-amp-web-core-vitals-seo\/google-%e6%90%9c%e5%b0%8b%e7%b5%90%e6%9e%9c-%e6%96%b0%e8%81%9e%ef%bc%9a%e9%83%a8%e8%90%bd%e6%a0%bc-%e7%a4%be%e7%be%a4-iphone-8-2\/\" data-orig-file=\"https:\/\/facekungfu.com\/wp-content\/uploads\/2020\/12\/Google-\u641c\u5c0b\u7d50\u679c-\u65b0\u805e\uff1a\u90e8\u843d\u683c-\u793e\u7fa4-iPhone-8.jpg\" data-orig-size=\"607,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Google \u641c\u5c0b\u7d50\u679c &#8211; \u65b0\u805e\uff1a\u90e8\u843d\u683c \u793e\u7fa4 (iPhone 8)\" data-image-description=\"&lt;p&gt;Google \u641c\u5c0b\u7d50\u679c &#8211; \u65b0\u805e\uff1a\u90e8\u843d\u683c \u793e\u7fa4 (iPhone 8)&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;Google \u641c\u5c0b\u7d50\u679c &#8211; \u65b0\u805e\uff1a\u90e8\u843d\u683c \u793e\u7fa4 (iPhone 8)&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/facekungfu.com\/wp-content\/uploads\/2020\/12\/Google-\u641c\u5c0b\u7d50\u679c-\u65b0\u805e\uff1a\u90e8\u843d\u683c-\u793e\u7fa4-iPhone-8.jpg\" data-large-file=\"https:\/\/facekungfu.com\/wp-content\/uploads\/2020\/12\/Google-\u641c\u5c0b\u7d50\u679c-\u65b0\u805e\uff1a\u90e8\u843d\u683c-\u793e\u7fa4-iPhone-8.jpg\" src=\"https:\/\/facekungfu.com\/wp-content\/uploads\/2020\/12\/Google-\u641c\u5c0b\u7d50\u679c-\u65b0\u805e\uff1a\u90e8\u843d\u683c-\u793e\u7fa4-iPhone-8.jpg\" alt=\"Google \u641c\u5c0b\u7d50\u679c - \u65b0\u805e\uff1a\u90e8\u843d\u683c \u793e\u7fa4 (iPhone 8)\" data-id=\"27152\" data-full-url=\"https:\/\/facekungfu.com\/wp-content\/uploads\/2020\/12\/Google-\u641c\u5c0b\u7d50\u679c-\u65b0\u805e\uff1a\u90e8\u843d\u683c-\u793e\u7fa4-iPhone-8.jpg\" data-link=\"https:\/\/facekungfu.com\/en\/web-stories\/google-amp-web-core-vitals-seo\/google-%e6%90%9c%e5%b0%8b%e7%b5%90%e6%9e%9c-%e6%96%b0%e8%81%9e%ef%bc%9a%e9%83%a8%e8%90%bd%e6%a0%bc-%e7%a4%be%e7%be%a4-iphone-8-2\/\" class=\"wp-image-27152\" srcset=\"https:\/\/facekungfu.com\/wp-content\/uploads\/2020\/12\/Google-\u641c\u5c0b\u7d50\u679c-\u65b0\u805e\uff1a\u90e8\u843d\u683c-\u793e\u7fa4-iPhone-8.jpg 607w, https:\/\/facekungfu.com\/wp-content\/uploads\/2020\/12\/Google-\u641c\u5c0b\u7d50\u679c-\u65b0\u805e\uff1a\u90e8\u843d\u683c-\u793e\u7fa4-iPhone-8-150x267.jpg 150w\" sizes=\"auto, (max-width: 607px) 100vw, 607px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"607\" height=\"1080\" data-attachment-id=\"27150\" data-permalink=\"https:\/\/facekungfu.com\/en\/web-stories\/google-amp-web-core-vitals-seo\/google-%e7%84%a6%e9%bb%9e%e6%96%b0%e8%81%9e-%e8%a1%a8%e9%9d%a2%e5%8a%9f%e5%a4%ab%e5%93%81%e7%89%8c%e7%b6%b2%e8%b7%af%e5%b7%a5%e4%bd%9c%e5%ae%a4-iphone-8-2\/\" data-orig-file=\"https:\/\/facekungfu.com\/wp-content\/uploads\/2020\/12\/Google-\u7126\u9ede\u65b0\u805e-\u8868\u9762\u529f\u592b\u54c1\u724c\u7db2\u8def\u5de5\u4f5c\u5ba4-iPhone-8.jpg\" data-orig-size=\"607,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Google \u7126\u9ede\u65b0\u805e &#8211; \u8868\u9762\u529f\u592b\u54c1\u724c\u7db2\u8def\u5de5\u4f5c\u5ba4 (iPhone 8)\" data-image-description=\"&lt;p&gt;Google \u7126\u9ede\u65b0\u805e &#8211; \u8868\u9762\u529f\u592b\u54c1\u724c\u7db2\u8def\u5de5\u4f5c\u5ba4 (iPhone 8)&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;Google \u7126\u9ede\u65b0\u805e &#8211; \u8868\u9762\u529f\u592b\u54c1\u724c\u7db2\u8def\u5de5\u4f5c\u5ba4 (iPhone 8)&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/facekungfu.com\/wp-content\/uploads\/2020\/12\/Google-\u7126\u9ede\u65b0\u805e-\u8868\u9762\u529f\u592b\u54c1\u724c\u7db2\u8def\u5de5\u4f5c\u5ba4-iPhone-8.jpg\" data-large-file=\"https:\/\/facekungfu.com\/wp-content\/uploads\/2020\/12\/Google-\u7126\u9ede\u65b0\u805e-\u8868\u9762\u529f\u592b\u54c1\u724c\u7db2\u8def\u5de5\u4f5c\u5ba4-iPhone-8.jpg\" src=\"https:\/\/facekungfu.com\/wp-content\/uploads\/2020\/12\/Google-\u7126\u9ede\u65b0\u805e-\u8868\u9762\u529f\u592b\u54c1\u724c\u7db2\u8def\u5de5\u4f5c\u5ba4-iPhone-8.jpg\" alt=\"Google \u7126\u9ede\u65b0\u805e - \u8868\u9762\u529f\u592b\u54c1\u724c\u7db2\u8def\u5de5\u4f5c\u5ba4 (iPhone 8)\" data-id=\"27150\" data-full-url=\"https:\/\/facekungfu.com\/wp-content\/uploads\/2020\/12\/Google-\u7126\u9ede\u65b0\u805e-\u8868\u9762\u529f\u592b\u54c1\u724c\u7db2\u8def\u5de5\u4f5c\u5ba4-iPhone-8.jpg\" data-link=\"https:\/\/facekungfu.com\/en\/web-stories\/google-amp-web-core-vitals-seo\/google-%e7%84%a6%e9%bb%9e%e6%96%b0%e8%81%9e-%e8%a1%a8%e9%9d%a2%e5%8a%9f%e5%a4%ab%e5%93%81%e7%89%8c%e7%b6%b2%e8%b7%af%e5%b7%a5%e4%bd%9c%e5%ae%a4-iphone-8-2\/\" class=\"wp-image-27150\" srcset=\"https:\/\/facekungfu.com\/wp-content\/uploads\/2020\/12\/Google-\u7126\u9ede\u65b0\u805e-\u8868\u9762\u529f\u592b\u54c1\u724c\u7db2\u8def\u5de5\u4f5c\u5ba4-iPhone-8.jpg 607w, https:\/\/facekungfu.com\/wp-content\/uploads\/2020\/12\/Google-\u7126\u9ede\u65b0\u805e-\u8868\u9762\u529f\u592b\u54c1\u724c\u7db2\u8def\u5de5\u4f5c\u5ba4-iPhone-8-150x267.jpg 150w\" sizes=\"auto, (max-width: 607px) 100vw, 607px\" \/><\/figure><\/li><\/ul><figcaption class=\"blocks-gallery-caption\">Google News &#8211; Shows on Google Search Results &amp; Google News Surface<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"related-article-anititrust-news-sites-future-of-amp\">Related article: Anititrust, news sites, future of AMP.<\/h3>\n\n\n<p>For observing business, market and knowing what do news\/press site owners think about AMP implement.  I recommend this article which with nice view and description way.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\"><p>As Antitrust Pressure Mounts, Google to Pull Back Benefit to News Sites That Adopted Its Preferred MobileTechnology<\/p><p>Will the AMP format die as a&nbsp;result?<\/p><cite><a href=\"https:\/\/themarkup.org\/google-the-giant\/2020\/11\/19\/as-antitrust-pressure-mounts-google-to-pull-back-benefit-to-news-sites-that-adopted-its-preferred-mobile-technology\/\">https:\/\/themarkup.org\/google-the-giant\/2020\/11\/19\/as-antitrust-pressure-mounts-google-to-pull-back-benefit-to-news-sites-that-adopted-its-preferred-mobile-technology\/<\/a><\/cite><\/blockquote>\n\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n<h2 class=\"wp-block-heading\" id=\"a-new-way-of-highlighting-great-experiences-in-google-search\">A New Way of Highlighting Great Experiences in Google Search<\/h2>\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8230;and we are working on one that identifies pages that have met all of the page experience criteria. We plan to test this soon and if the testing is successful, it will launch in May 2021 and we\u2019ll share more details on the progress of this in the coming months.<\/p><\/blockquote>\n\n\n\n<p>Another step in May.  It seems a mysterious one this time so far.  Will it be related to AMP, Web Story or some measure of Search Console?<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"the-tools-publishers-need-for-improving-page-experience\">The Tools Publishers Need for Improving Page Experience<\/h2>\n\n\n<p>Here are somethings you&#8217;re already familiar with.  Such as Search Console\u2019s&nbsp;<a href=\"https:\/\/support.google.com\/webmasters\/answer\/9205520\">report<\/a>&nbsp;for Core Web Vitals gives you an overview of how your site is doing and a deepdive into issues. Once you\u2019ve identified opportunities,&nbsp;<a href=\"https:\/\/web.dev\/vitals-tools\/#pagespeed-insights\">Page Speed Insights<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/web.dev\/vitals-tools\/#lighthouse\">Lighthouse<\/a>&nbsp;can help you as you iterate on fixing any issues that you\u2019ve uncovered.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"990\" height=\"1080\" data-attachment-id=\"26710\" data-permalink=\"https:\/\/facekungfu.com\/en\/to-know-amp-web-core-vitals-seo-through-a-new-page-experience-policy-by-google\/image-2-2\/\" data-orig-file=\"https:\/\/facekungfu.com\/wp-content\/uploads\/2020\/11\/image-2.png\" data-orig-size=\"990,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"PageSpeed Insights (PSI) reports via Google\" data-image-description=\"&lt;p&gt;PageSpeed Insights (PSI) reports via Google&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;PageSpeed Insights (PSI) reports via Google&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/facekungfu.com\/wp-content\/uploads\/2020\/11\/image-2.png\" data-large-file=\"https:\/\/facekungfu.com\/wp-content\/uploads\/2020\/11\/image-2.png\" src=\"https:\/\/facekungfu.com\/wp-content\/uploads\/2020\/11\/image-2.png\" alt=\"PageSpeed Insights (PSI) reports via Google\" class=\"wp-image-26710\" srcset=\"https:\/\/facekungfu.com\/wp-content\/uploads\/2020\/11\/image-2.png 990w, https:\/\/facekungfu.com\/wp-content\/uploads\/2020\/11\/image-2-1200x1309.png 1200w, https:\/\/facekungfu.com\/wp-content\/uploads\/2020\/11\/image-2-150x164.png 150w\" sizes=\"auto, (max-width: 990px) 100vw, 990px\" \/><figcaption><a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\">PageSpeed Insights<\/a>&nbsp;(PSI) reports<\/figcaption><\/figure>\n\n\n\n<p>You can head over to&nbsp;<a href=\"https:\/\/web.dev\/vitals-tools\/\">web.dev\/vitals-tools<\/a>&nbsp;for a roundup of all the tools you need to get started.<\/p>\n\n\n\n<p>Just wait and see.  Before that, there are 6 tools to measure Core Web Vitals powered by Google<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"tools-to-measure-core-web-vitals-powered-by-google\">Tools to measure Core Web Vitals powered by Google<\/h3>\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1696\" height=\"1080\" data-attachment-id=\"26700\" data-permalink=\"https:\/\/facekungfu.com\/en\/to-know-amp-web-core-vitals-seo-through-a-new-page-experience-policy-by-google\/image\/\" data-orig-file=\"https:\/\/facekungfu.com\/wp-content\/uploads\/2020\/11\/image.png\" data-orig-size=\"1696,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Tools to measure Core Web Vitals powered by Google\" data-image-description=\"&lt;p&gt;Tools to measure Core Web Vitals powered by Google&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;Tools to measure Core Web Vitals powered by Google&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/facekungfu.com\/wp-content\/uploads\/2020\/11\/image.png\" data-large-file=\"https:\/\/facekungfu.com\/wp-content\/uploads\/2020\/11\/image.png\" src=\"https:\/\/facekungfu.com\/wp-content\/uploads\/2020\/11\/image.png\" alt=\"Tools to measure Core Web Vitals powered by Google\" class=\"wp-image-26700\" srcset=\"https:\/\/facekungfu.com\/wp-content\/uploads\/2020\/11\/image.png 1696w, https:\/\/facekungfu.com\/wp-content\/uploads\/2020\/11\/image-1200x764.png 1200w, https:\/\/facekungfu.com\/wp-content\/uploads\/2020\/11\/image-1980x1261.png 1980w, https:\/\/facekungfu.com\/wp-content\/uploads\/2020\/11\/image-150x96.png 150w\" sizes=\"auto, (max-width: 1696px) 100vw, 1696px\" \/><figcaption>Tools to measure Core Web Vitals powered by Google<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclusion<\/h2>\n\n\n<p>Nowadays, taking mobile-friendly and page\/user experience in the top priority.  They are much more suitable than ONLY some simplified principles like \u201cContent is king\u201d, \u201cGood speed, good SEO\u201d or \u201cAMP could take advantage or not\u201d.<\/p>\n\n\n\n<p>The goal is with any updates about contents creation, SEO rule, building methods ( e.g. AMP ) and optimizaiton.  It&#8217;s to highlight the best experiences and ensure that users can find the information they\u2019re looking for.  Our work is to combine them, incorporating more page experience signals going forward.<\/p>\n\n\n\n<p>Yeah, I know SEO is important, but SEO in one of the factor to internet marketing.<br>Internet marketing is one of the way of your brand business.<br>A sum of factors ( e.g. design, copyrighting, photos and <a href=\"https:\/\/en.wikipedia.org\/wiki\/Marketing_mix\" target=\"_blank\" rel=\"noreferrer noopener\">4P<\/a> ) of brand business is what you should care and considerate seriously first.<\/p>\n\n\n\n<p>So, of course it&#8217;s good to learn more including SEO, but don&#8217;t overact or even more, scared by any SEO marketing posts.<\/p>\n\n\n\n<p>If you have questions or feedback, please visit our&nbsp;<a href=\"https:\/\/facekungfu.com\/en\/contact\/\" data-type=\"page\" data-id=\"752\">Contact Page<\/a>&nbsp;or let us know through&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/facekungfu\/\" target=\"_blank\">Facebook<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"q-amp-a\">Q &amp; A<\/h2>\n\n\n<div class=\"wp-block-genesis-blocks-gb-accordion gb-block-accordion\"><details><summary class=\"gb-accordion-title\">Does AMP win SEO? Does it mean AMP will die in the end?<\/summary><div class=\"gb-accordion-text\">\n<p>AMP could be helpful on speed and user experience and then maybe improve SEO, but there&#8217;s no &#8220;AMP = Winning SEO &#8221; equation. There has always been, and it should be.<\/p>\n\n\n\n<p>In the same way, <a href=\"https:\/\/support.google.com\/news\/publisher-center\/answer\/9607026?hl=en\">appearing on other News surfaces<\/a> ( News surfaces, excluding on normal search results ) will be fair to non-AMP page either.  That&#8217;s a promise for non-AMP content, not qual to say AMP no longer got advantages in many other ways.<\/p>\n<\/div><\/details><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-accordion gb-block-accordion\"><details><summary class=\"gb-accordion-title\">Anyway&#8230; What&#8217;s the most important thing?  SEO? AMP? Content? Speed?<\/summary><div class=\"gb-accordion-text\">\n<p>User experience is the most important factor to search results especially on mobile.<\/p>\n\n\n\n<p>Yes, content is king for sure, but there&#8217;s a simple logic: You always can and you should pursue SPEED &amp; CONTENT as good as possible at the same time no matter with AMP or not, don&#8217;t you?<\/p>\n<\/div><\/details><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-accordion gb-block-accordion\"><details><summary class=\"gb-accordion-title\">What&#8217;s the main purpose and value for AMP?<\/summary><div class=\"gb-accordion-text\">\n<p>AMP was&nbsp;<a href=\"https:\/\/amp.dev\/about\/mission-and-vision\/\">created<\/a>&nbsp;to enable development of mobile-first sites and is a cost-effective and smiplified building solution for publishers to create great page experiences.  Especially when click the Google Search results on mobile, enjoying the lightening loading speed powered by Google CDN.<\/p>\n\n\n\n<p>Cons: Which means the design &amp; function might be limited usually.  Web designer\/developer should do website works by following AMP standard.<\/p>\n<\/div><\/details><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-accordion gb-block-accordion\"><details><summary class=\"gb-accordion-title\">PSI, Lighthouse,&#8230;  How many ways of Web Core Vitals ( test tools\/measures ) does Google provide to us?<\/summary><div class=\"gb-accordion-text\">\n<p>About 6 ways.  You can head over to&nbsp;<a href=\"https:\/\/web.dev\/vitals-tools\/\">web.dev\/vitals-tools<\/a>&nbsp;for a roundup of all the tools you need to get started.<\/p>\n<\/div><\/details><\/div>\n\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n<h2 class=\"has-text-align-center wp-block-heading\" id=\"are-you-well-preparedhere-are-our-solutions-for-you-to-win-first\">Are you well prepared?<br>Here are our solutions for you to win first!<\/h2>\n\n\n<div class=\"wp-block-buttons aligncenter is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background\" href=\"https:\/\/facekungfu.com\/en\/website-plans\/#Google-AMP\" style=\"border-radius:5px;background-color:#ba0c49;color:#fffffa\">Google AMP IMPLEMENT<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--2\"><a class=\"wp-block-button__link\" href=\"https:\/\/facekungfu.com\/en\/wordpress-services\/\" style=\"border-radius:5px\">WordPress 360\u00b0 Services<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google has announce something new about rank rule for AMP\/non-AMP, Web Core Vitals, page experience on 10 Nov.  And, planning page experience signals in ranking will roll out in May 2021.<\/p>\n<p>Let&#8217;s see what are them.  Whether should you care or not.  Make your website get SEO ready before May 2021.<\/p>\n","protected":false},"author":1,"featured_media":26700,"comment_status":"open","ping_status":"open","sticky":false,"template":"templates\/template-cover.php","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[615,895,588],"tags":[899,900,291,292],"class_list":["post-26606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-seo","category-optimization","category-wordpress","tag-amp","tag-google","tag-search-engine","tag-seo"],"jetpack_publicize_connections":[],"featured_image_src":"https:\/\/facekungfu.com\/wp-content\/uploads\/2020\/11\/image-600x400.png","featured_image_src_square":"https:\/\/facekungfu.com\/wp-content\/uploads\/2020\/11\/image.png","author_info":{"display_name":"Green","author_link":"https:\/\/facekungfu.com\/en\/author\/yanggh\/"},"jetpack_featured_media_url":"https:\/\/facekungfu.com\/wp-content\/uploads\/2020\/11\/image.png","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/facekungfu.com\/en\/wp-json\/wp\/v2\/posts\/26606","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/facekungfu.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/facekungfu.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/facekungfu.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/facekungfu.com\/en\/wp-json\/wp\/v2\/comments?post=26606"}],"version-history":[{"count":0,"href":"https:\/\/facekungfu.com\/en\/wp-json\/wp\/v2\/posts\/26606\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/facekungfu.com\/en\/wp-json\/wp\/v2\/media\/26700"}],"wp:attachment":[{"href":"https:\/\/facekungfu.com\/en\/wp-json\/wp\/v2\/media?parent=26606"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/facekungfu.com\/en\/wp-json\/wp\/v2\/categories?post=26606"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/facekungfu.com\/en\/wp-json\/wp\/v2\/tags?post=26606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}