Google新措施！網頁體驗指標、AMP動向與非AMP的SEO差異

[{"selector":"#anim-6c3a057c-287c-48fc-82e4-936f5e137097","keyframes":{"transform":["translate3d(0px, -225%, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"direction":"normal","duration":3000,"easing":"cubic-bezier(0.215, 0.61, 0.355, 1)","fill":"both"}] [{"selector":"#anim-583f90ce-8db6-47d1-9d56-f355602ee521","keyframes":{"transform":["rotate(-90deg) translate3d(0px, -100%, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":600,"direction":"normal","duration":500,"easing":"cubic-bezier(0.215, 0.61, 0.355, 1)","fill":"both"}] [{"selector":"#anim-53dbd299-c2b2-45f7-a1a7-f103f260e2eb","keyframes":{"transform":["rotate(-180deg) translate3d(0px, -225%, 0) rotate(180deg)","rotate(-180deg) translate3d(0px, 0px, 0) rotate(180deg)"]},"delay":700,"direction":"normal","duration":500,"easing":"cubic-bezier(0.215, 0.61, 0.355, 1)","fill":"both"}] [{"selector":"#anim-ecd18c58-16d8-47cb-ba2c-02e2e72063ba","keyframes":{"transform":["rotate(90deg) translate3d(0px, -100%, 0) rotate(-90deg)","rotate(90deg) translate3d(0px, 0px, 0) rotate(-90deg)"]},"delay":800,"direction":"normal","duration":500,"easing":"cubic-bezier(0.215, 0.61, 0.355, 1)","fill":"both"}] 2021 新措施！ 網頁體驗指標 AMP 動向與 非AMP 的 SEO 差異 Google AMP, UX Google AMP, UX SEO

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[{"selector":"#anim-4c522a3e-487d-4e27-92b6-4a47c2dae487","keyframes":{"opacity":[0,1]},"delay":100,"direction":"normal","duration":300,"easing":"linear","fill":"both"}] [{"selector":"#anim-5e2f5fb2-aabb-468e-ba0b-16a6d646e668","keyframes":{"transform":["rotate(-90deg) translate3d(6px, -8%, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":300,"direction":"normal","duration":300,"easing":"cubic-bezier(0.47, 0, 0.745, 0.715)","fill":"both"}] [{"selector":"#anim-26adde8a-49a5-42a0-9537-7a3cb1be2858","keyframes":{"transform":["rotate(-90deg) translate3d(0px, 8%, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":300,"direction":"normal","duration":300,"easing":"cubic-bezier(0.445, 0.05, 0.55, 0.95)","fill":"both"}] [{"selector":"#anim-945a4103-0373-43e3-a20f-23206b246f2f","keyframes":{"opacity":[0,1]},"delay":100,"direction":"normal","duration":300,"easing":"cubic-bezier(0.445, 0.05, 0.55, 0.95)","fill":"both"}] [{"selector":"#anim-c0111a74-a2d0-4319-b200-c8c9c3d3c918","keyframes":{"transform":["translate3d(0px, 100%, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"direction":"normal","duration":500,"easing":"cubic-bezier(0.445, 0.05, 0.55, 0.95)","fill":"both"}] [{"selector":"#anim-d77a49bb-8cbf-4dcb-83ba-3785345f0d57","keyframes":{"opacity":[0,1]},"delay":300,"direction":"normal","duration":300,"easing":"cubic-bezier(0.95, 0.05, 0.795, 0.035)","fill":"forwards"}] [{"selector":"#anim-27405c7b-2c45-41cf-8559-dcacd8087799","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.445, 0.05, 0.55, 0.95)","fill":"both"}] [{"selector":"#anim-1f5c7fe2-4d44-442d-8f8e-2b51e45f64be","keyframes":{"transform":["translate3d(0px, 100%, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"direction":"normal","duration":500,"easing":"cubic-bezier(0.445, 0.05, 0.55, 0.95)","fill":"both"}] PINK Mobile “ Mobile, UX 行動友善與頁面/ 使用者體驗 是新的大原則，取代 「內容為王」、「快，即 SEO」等舊說法。 – 先講結論

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[{"selector":"#anim-6a837f6a-49f7-4fa1-a554-d1f9d4b1a1d0","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"direction":"normal","duration":800,"easing":"cubic-bezier(0.47, 0, 0.745, 0.715)","fill":"both"}] [{"selector":"#anim-5b545fdf-95c4-4a9d-a8b1-e84f2dc77d12","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":100,"direction":"normal","duration":800,"easing":"cubic-bezier(0.47, 0, 0.745, 0.715)","fill":"both"}] [{"selector":"#anim-51cd37a3-fe0e-432f-a12f-83a838b9a79c","keyframes":{"opacity":[0,1]},"delay":1000,"direction":"normal","duration":600,"easing":"cubic-bezier(0.47, 0, 0.745, 0.715)","fill":"both"}] [{"selector":"#anim-65e8cac0-8d1a-4a28-8118-411b639443a1","keyframes":{"transform":["translate3d(0px, 200%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"direction":"normal","duration":600,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-b49b6fd4-e95f-4c06-a6e4-de85c66f4de1","keyframes":{"opacity":[0,1]},"delay":1200,"direction":"normal","duration":600,"easing":"cubic-bezier(0.47, 0, 0.745, 0.715)","fill":"both"}] [{"selector":"#anim-ff628250-231a-48b6-9359-13ce8709e086","keyframes":{"transform":["translate3d(0px, 200%, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"direction":"normal","duration":600,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-1d9253da-68f6-4eb4-816a-d84ea72693d5","keyframes":{"opacity":[0,1]},"delay":1400,"direction":"normal","duration":600,"easing":"cubic-bezier(0.47, 0, 0.745, 0.715)","fill":"both"}] [{"selector":"#anim-9a47d258-245d-42bf-8bea-9da45c9f4725","keyframes":{"transform":["translate3d(0px, 200%, 0)","translate3d(0px, 0px, 0)"]},"delay":400,"direction":"normal","duration":600,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-38042aa1-3d6a-4591-bd1c-344e17114441","keyframes":{"opacity":[0,1]},"delay":1600,"direction":"normal","duration":600,"easing":"cubic-bezier(0.47, 0, 0.745, 0.715)","fill":"both"}] [{"selector":"#anim-7b88442c-a049-4c7a-8cf3-db1527f14ca7","keyframes":{"transform":["translate3d(0px, 200%, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"direction":"normal","duration":600,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-a7628a43-a706-453f-bb6d-f4e6c11ddbe9","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":100,"direction":"normal","duration":800,"easing":"cubic-bezier(0.47, 0, 0.745, 0.715)","fill":"both"}] [{"selector":"#anim-b3fbf06b-8003-4764-87a3-1ce7ff6c9269","keyframes":{"transform":["translate3d(-141.96428%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-62de7fc1-d7ad-4f08-b145-8afd26804f57","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8f9d0484-be9f-488b-b4dd-c7438baf9ac1","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] 等於 網頁體驗信號 行動裝置相容性 安全瀏覽 安全瀏覽 HTTPS 加密 插頁式廣告指南 + 搜尋服務信號 新的 使用體驗 核心指標

[{"selector":"#anim-6f33ba8d-b2e5-44ca-862b-ca9e7df32458","keyframes":{"transform":["translate3d(0px, 100%, 0)","translate3d(0px, 0px, 0)"]},"delay":350,"direction":"normal","duration":600,"easing":"cubic-bezier(0.445, 0.05, 0.55, 0.95)","fill":"both"}] [{"selector":"#anim-81509150-1f7e-41e0-8a79-49be1a593c7b","keyframes":{"transform":["translate3d(0px, 20%, 0)","translate3d(0px, 0px, 0)"]},"delay":450,"direction":"normal","duration":600,"easing":"cubic-bezier(0.445, 0.05, 0.55, 0.95)","fill":"both"}] [{"selector":"#anim-38cb482c-0d40-41fe-b427-9cf1481d8543","keyframes":{"opacity":[0,1]},"delay":450,"direction":"normal","duration":600,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-19d1e799-295d-423f-ab25-f58c4f117630","keyframes":{"opacity":[0,1]},"delay":800,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Google AMP 行動網頁加速 Google AMP 行動網頁加速 詳細資訊請參考 – 我們的另一篇文章：關於 Accelerated Mobile Pages (AMP) – Google 官方說明： “瞭解 AMP 網頁在搜尋結果中的呈現方式” 詳細資訊請參考 – 我們的另一篇文章：關於 Accelerated Mobile Pages (AMP) – Google 官方說明： “瞭解 AMP 網頁在搜尋結果中的呈現方式” → →

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[{"selector":"#anim-3a690f0d-394a-4121-b919-ad85c7933169","keyframes":{"transform":["rotate(90deg) translate3d(-15px, 0px, 0) rotate(-90deg)","rotate(90deg) translate3d(0px, 0px, 0) rotate(-90deg)"]},"delay":550,"direction":"reverse","duration":3500,"easing":"cubic-bezier(0.445, 0.05, 0.55, 0.95)","fill":"forwards"}] [{"selector":"#anim-658b4296-5571-4922-ad23-c01c87aff795","keyframes":{"transform":["rotate(90deg) translate3d(0px, -100%, 0) rotate(-90deg)","rotate(90deg) translate3d(0px, 0px, 0) rotate(-90deg)"]},"delay":100,"direction":"normal","duration":650,"easing":"cubic-bezier(0.215, 0.61, 0.355, 1)","fill":"both"}] [{"selector":"#anim-b50dafc3-82a7-46d9-be2c-e00d4ba75dae","keyframes":{"transform":["rotate(90deg) translate3d(-15px, 0px, 0) rotate(-90deg)","rotate(90deg) translate3d(0px, 0px, 0) rotate(-90deg)"]},"delay":650,"direction":"normal","duration":3500,"easing":"cubic-bezier(0.445, 0.05, 0.55, 0.95)","fill":"both"}] [{"selector":"#anim-4414ddc8-db4f-4578-aed9-eb90901c6d2f","keyframes":{"transform":["rotate(90deg) translate3d(0px, 100%, 0) rotate(-90deg)","rotate(90deg) translate3d(0px, 0px, 0) rotate(-90deg)"]},"delay":150,"direction":"normal","duration":650,"easing":"cubic-bezier(0.215, 0.61, 0.355, 1)","fill":"both"}] [{"selector":"#anim-9990fb37-9823-4b71-9034-0ff8e37361d5","keyframes":{"transform":["translate3d(0px, 100%, 0)","translate3d(0px, 0px, 0)"]},"delay":350,"direction":"normal","duration":600,"easing":"cubic-bezier(0.445, 0.05, 0.55, 0.95)","fill":"both"}] [{"selector":"#anim-51a94cdd-747a-4fba-a244-02164075e891","keyframes":{"transform":["translate3d(0px, 20%, 0)","translate3d(0px, 0px, 0)"]},"delay":450,"direction":"normal","duration":600,"easing":"cubic-bezier(0.445, 0.05, 0.55, 0.95)","fill":"both"}] [{"selector":"#anim-6173da46-32a7-4482-98c3-6856b3f146e7","keyframes":{"opacity":[0,1]},"delay":450,"direction":"normal","duration":600,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] News Surface Example 2021年5月起 對非 AMP 網站的承諾 讓非 AMP 內容能和 AMP 內容同等優先的行動版「焦點新聞」排序。 以「優質網頁體驗」，作為決定焦點新聞搜尋排名的考量。

[{"selector":"#anim-a45a0419-ea1f-4b4d-98ac-500d6393818b","keyframes":{"transform":["translate3d(0px, 100%, 0)","translate3d(0px, 0px, 0)"]},"delay":350,"direction":"normal","duration":600,"easing":"cubic-bezier(0.445, 0.05, 0.55, 0.95)","fill":"both"}] [{"selector":"#anim-7a4ddae8-26e1-46f6-8fb9-84775348dc56","keyframes":{"transform":["translate3d(87.96296%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Google 新聞 發佈 . 收錄範例

[{"selector":"#anim-1148a3df-a36c-477b-a6ff-377d5aa02cfc","keyframes":{"opacity":[0,1]},"delay":100,"direction":"normal","duration":300,"easing":"linear","fill":"both"}] [{"selector":"#anim-fcd9a462-97cb-4b11-9846-e06b74689272","keyframes":{"transform":["rotate(-90deg) translate3d(6px, -8%, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":300,"direction":"normal","duration":300,"easing":"cubic-bezier(0.47, 0, 0.745, 0.715)","fill":"both"}] [{"selector":"#anim-778ce65a-925c-44cb-aaff-48f427058b98","keyframes":{"transform":["rotate(-90deg) translate3d(0px, 8%, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":300,"direction":"normal","duration":300,"easing":"cubic-bezier(0.445, 0.05, 0.55, 0.95)","fill":"both"}] [{"selector":"#anim-8d9619d0-a92f-4252-9779-e673e4a15211","keyframes":{"opacity":[0,1]},"delay":100,"direction":"normal","duration":300,"easing":"cubic-bezier(0.445, 0.05, 0.55, 0.95)","fill":"both"}] [{"selector":"#anim-b071b931-26a9-43e7-b126-0a1ef26b3871","keyframes":{"transform":["translate3d(0px, 100%, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"direction":"normal","duration":500,"easing":"cubic-bezier(0.445, 0.05, 0.55, 0.95)","fill":"both"}] [{"selector":"#anim-460df11f-95d7-496f-88a1-5127f2e379a9","keyframes":{"opacity":[0,1]},"delay":300,"direction":"normal","duration":300,"easing":"cubic-bezier(0.95, 0.05, 0.795, 0.035)","fill":"forwards"}] [{"selector":"#anim-fa590369-56cb-43b6-ad9e-e278e922117e","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.445, 0.05, 0.55, 0.95)","fill":"both"}] [{"selector":"#anim-8b1dead0-2adb-4843-9e4a-b1795d5586d6","keyframes":{"transform":["translate3d(0px, 100%, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"direction":"normal","duration":500,"easing":"cubic-bezier(0.445, 0.05, 0.55, 0.95)","fill":"both"}] PINK Pages “ Identify Pages 我們正在開發的視覺指標，將能找出符合所有網頁體驗條件的網頁。 若測試成功，便會在 2021 年 5 月上線… – Google

[{"selector":"#anim-fa964ac1-b4a4-436d-bdb4-39aa0bfaea90","keyframes":{"transform":["rotate(90deg) translate3d(-15px, 0px, 0) rotate(-90deg)","rotate(90deg) translate3d(0px, 0px, 0) rotate(-90deg)"]},"delay":650,"direction":"normal","duration":3500,"easing":"cubic-bezier(0.445, 0.05, 0.55, 0.95)","fill":"both"}] [{"selector":"#anim-732fe493-0210-44cb-8388-1e8a32dd7f44","keyframes":{"transform":["rotate(90deg) translate3d(0px, 100%, 0) rotate(-90deg)","rotate(90deg) translate3d(0px, 0px, 0) rotate(-90deg)"]},"delay":150,"direction":"normal","duration":650,"easing":"cubic-bezier(0.215, 0.61, 0.355, 1)","fill":"both"}] [{"selector":"#anim-1c36ce85-f94c-4966-bc4b-1d9c026a98cb","keyframes":{"transform":["translate3d(0px, 100%, 0)","translate3d(0px, 0px, 0)"]},"delay":450,"direction":"normal","duration":600,"easing":"cubic-bezier(0.445, 0.05, 0.55, 0.95)","fill":"both"}] [{"selector":"#anim-2781317f-90b2-4152-9b1c-5061469332ba","keyframes":{"transform":["translate3d(0px, 20%, 0)","translate3d(0px, 0px, 0)"]},"delay":550,"direction":"normal","duration":600,"easing":"cubic-bezier(0.445, 0.05, 0.55, 0.95)","fill":"both"}] [{"selector":"#anim-9eda758c-71c5-4ec4-b11a-7bf3db0792df","keyframes":{"opacity":[0,1]},"delay":550,"direction":"normal","duration":600,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] Branding 結論 結論 – 內容產出、SEO、慎選建置設計與最佳化作法，突顯優質網頁體驗。 – SEO < 網路行銷 < 品牌事業 e.g. 設計、文案、攝影等元素，以及企管的 4P 更重要但常被輕忽。 – 資訊爆炸下，避免被「恐懼」行銷催生決策，排擠到品牌經營與資源。 – 內容產出、SEO、慎選建置設計與最佳化作法，突顯優質網頁體驗。 – SEO < 網路行銷 < 品牌事業 e.g. 設計、文案、攝影等元素，以及企管的 4P 更重要但常被輕忽。 – 資訊爆炸下，避免被「恐懼」行銷催生決策，排擠到品牌經營與資源。

[{"selector":"#anim-f770da93-07b0-45d9-80f1-c4af817af1a1","keyframes":{"transform":["translate3d(0px, 100%, 0)","translate3d(0px, 0px, 0)"]},"delay":100,"direction":"normal","duration":700,"easing":"cubic-bezier(0.445, 0.05, 0.55, 0.95)","fill":"both"}] [{"selector":"#anim-b670f9fa-be7b-40c6-9cc8-9f50c768eefd","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":100,"direction":"normal","duration":800,"easing":"cubic-bezier(0.55, 0.055, 0.675, 0.19)","fill":"both"}] [{"selector":"#anim-ba7f0d98-b090-447a-a984-37c5a8230e40","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"direction":"normal","duration":800,"easing":"cubic-bezier(0.55, 0.055, 0.675, 0.19)","fill":"both"}] [{"selector":"#anim-e8abd037-749d-4f80-b149-4afbc0295603","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"direction":"normal","duration":800,"easing":"cubic-bezier(0.55, 0.055, 0.675, 0.19)","fill":"both"}] [{"selector":"#anim-2d6c90c3-0a5a-413e-8baf-3873d018d431","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"direction":"normal","duration":800,"easing":"cubic-bezier(0.55, 0.055, 0.675, 0.19)","fill":"both"}] [{"selector":"#anim-89ee3b6e-97cd-4084-8fe4-3f81d560eabf","keyframes":{"transform":["translate3d(100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"direction":"normal","duration":800,"easing":"cubic-bezier(0.55, 0.055, 0.675, 0.19)","fill":"both"}] [{"selector":"#anim-e8b74f39-f6f3-4204-bce9-d3757d3487e5","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":405,"direction":"normal","duration":800,"easing":"cubic-bezier(0.55, 0.055, 0.675, 0.19)","fill":"both"}] [{"selector":"#anim-811aeb1c-041d-41c7-be94-997b64bf4b8f","keyframes":{"transform":["translate3d(100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":405,"direction":"normal","duration":800,"easing":"cubic-bezier(0.55, 0.055, 0.675, 0.19)","fill":"both"}] [{"selector":"#anim-f06ddcb5-78b3-4571-b620-e0f815dee124","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"direction":"normal","duration":800,"easing":"cubic-bezier(0.55, 0.055, 0.675, 0.19)","fill":"both"}] [{"selector":"#anim-ff755004-c802-4dff-bcf2-930ea482821a","keyframes":{"transform":["translate3d(100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"direction":"normal","duration":800,"easing":"cubic-bezier(0.55, 0.055, 0.675, 0.19)","fill":"both"}] 用 AMP 等於在 SEO 上勝出？ AMP 是否終將滅亡？ 所以到底最重要的是什麼？ SEO？AMP？內容？速度？ Q & A AMP 的主要目的與價值？